(Article contains mild spoliers)

StartUp: The Best Prestige Drama You’ve Never Seen

The cancellation of Sony Crackle’s StartUp represents a disruptive opportunity for a more forward thinking network or streaming service.

Fig. 01. A modern office drama with diversity baked in: (from left to right) a Haitian gangster Ronald Dacey (Edi Gathegi) and Jewish Financier Nick Talman (Adam Brody) back Latina coder Izzy Morales (Otmara Marrero) socially motivated cryptocurrency project in Season One of StartUp. Created by Ben Ketai, 2016–2018. Image courtesy of Sony Crackle.
Fig. 02. A positive portrayal of a Black man’s journey to self-actualization: Ronald Dacey exhibits better leadership and a stronger moral compass than his colleagues in StartUp. Created by Ben Ketai, 2016–2018. Image courtesy of Sony Crackle.
Fig.03. Good Girls Revolt: Co-Founder and CEO Ronald Dacey (Gathegi, right) backs the Chief Marketing Officer, Mara Chandler (Addison Timlin, left) and her ruthless strategy to secure Series A funding for their company in Season Three of StartUp. Created by Ben Ketai, 2016–2018. Image courtesy of Sony Crackle.
Fig.04. Not your parents’ office drama: The board room in StartUp differs drastically from the one in Mad Men in terms of both diversity and décor. (second from left) Ron Perelman joins the cast as angel investor Wes Chandler in Season Two of StartUp. Created by Ben Ketai, 2016–2018. Image courtesy of Sony Crackle
Fig. 05. Stop Slave Porn: People behind the camera and in front of the television are equally offended by Hollywood’s lack of vision. Images courtesy of Twitter 2020.
Fig.05. Husband, father, businessman: Ronald Dacey (played by Edi Gathegi) is the contemporary version of Don Draper in StartUp. Created by Ben Ketai, 2016–2018. Video courtesy of Sony Crackle
Fig.06. The Best Prestige Drama You’ve Never Seen: StartUp. Created by Ben Ketai, 2016–2018. Image courtesy of Sony Crackle.

A media producer with a design degree, I combine screenwriting for serial television with art & design history as a central narrative force.

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